Inside Ikea’s big bet on smart home tech

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For seven years, Ikea has treated the smart home as a hobby. That’s changing now that Björn Block’s Home Smart division has been promoted to the same importance as Living Room, Bedroom, and all the other Ikea businesses that have come to define the company. Ikea faces the challenge of teaming up with Google, Amazon, Apple, and other tech giants while also battling them for primacy in the home.

Read the full feature here: http://bit.ly/38VyVH9

And geek-out on an exclusive preview of Ikea’s improved 2020 Home Smart experience here: http://bit.ly/34DYs4h

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