B2B SaaS pricing: How to stop guessing Speaker: Ulrik Lehrskov-Schmidt | Behavioural Strategy
A good pricing model can be the secret sauce to establishing product-market fit. It lowers acquisition cost and churn while increasing both initial ARPU and growth.In this session, Ulrik shows how to use pricing design to create B2B SaaS pricing models to fit your market.
About Ulrik: As the Managing Partner of Willingnesstopay.com, Ulrik helps B2B SaaS companies with pricing and is the author of several books on the topic of pricing design. He holds an MA in finance from Harvard University.
