Learn how to create a reseller program for software, hardware or saas. The video covers all the phases of 1) defining, 2) recruiting, and 3) enabling a reseller channel, but also ads a section on the unique differences for a SaaS channel. Excellent and real-life information for new and experienced channel managers, GMs, all managers of sales, marketing, and business development that touches a channel. For software, SaaS, and hardware.
Buy the latest reseller program kit (contains over 70 documents (reseller agreement, program checklist, orientation for a new channel person, partner follow-up worksheet, how to determine margins, approval email, roles of the channel team, phone dialogues to recruit resellers, sample reseller landing pages, and a LOT more.
This is not an academic discussion, it is "how it is done" instruction based on building reseller channels for over 400 clients over the last several decades (Microsoft, HP, Citrix, Sony, Apple, Autodesk, Adobe, Intel, GE, Netscape, etc.) One idea is worth the time to watch.
You'll also want to find out about the1-2 day channel workshop series, "How to Build a Successful Reseller Channel -- The most comprehensive full-day channel workshop ever!" This is the ultimate boot camp for channel pros or beginners, for retail, enterprise, VAR, SaaS, software or hardware--all industries. Perfect for you or members of your team.
Take a test afterward and receive the Chanimal certificate. The posted video gives an overview of the kind of content to expect. You can find out more at Chanimal (look for the "Certification"). Also at ChanimalUniversity.com.
About the Author:
Former VP at GE, Sr. VP at Motorola, VP at Harcourt, wrote the marketing plan and launched Netscape, helped build the nation's largest high tech launch company (as the VP of Sales & Marketing) from 13 to grow to over 4,000 people. Managed this team and two others with over 300 people each. Won almost every award (Top Sales, Top Manager, Top Recruiter, Dare to Win Award, Eye of The Tiger, etc.). Quoted over 100 times in high tech sales and marketing books and magazines. Founder and CEO of Chanimal.com - the world's #1 resource for high-tech marketing (over 25 years - since 1994). CMO for SaaSMAX.
