There is an old dilemma in pricing: if you price your product higher, you will earn more per each sale, but fewer customers will buy it. If you price it lower, you will have more sales, but you will earn less per each sale. So, should you increase or decrease the price? Often, a business will do nothing, leaving the initial pricing as suggested by the gods of business intuition.
This talk explains more systematic approaches: - A/B testing on the pricing page. - Competition research. - Pricing as a market positioning tool.
Using these methods, you can finally create a pricing model that will make you rich. Unfortunately, it seems your customers want you to stay poor, as they will resist any pricing change. The talk will give a few examples of SaaS companies that radically changed their pricing.
