Does your SaaS company have a partner program? Should it? Learn about how we set up the Close Partner Program, the mistakes we made along the way, and specific strategies to nail your own SaaS partner program.
Timestamps: 0:00 Introduction 0:35 Why is a partner program valuable for Saas and startups? 2:36 How the Close Partner Program works 6:17 Why our sales team runs the partner program 8:53 Mistakes we made early on 10:53 What to look for in new partners or affiliates 18:50 The results of a structured Partner Program 21:05 Why you should start a partner program 23:31 Two questions to see if a partner program is right for you 25:01 4 steps to start your own partner program 25:17 1. Decide if you should start a partner program 25:45 2. Create a compensation plan 25:59 3. Build a process for tracking and paying partners 27:08 4. Identify and nurture your best partners
ABOUT CLOSE The sales CRM sales people love—no more manual data entry. Customer management with built-in calling and email synchronization. Make and receive calls while taking notes tied to each address book contact—all without leaving the application. On this channel we share startup sales advice and Close tutorials.
