I interviewed Marques Brownlee aka @mkbhd about how he built his empire, his creative process, and unveiling his first products with Ridge. Thanks to Shopify for sponsoring: https://shopify.com/youshaei
We also discussed Marques’ influence as a tech reviewer with the news about his Fisker Ocean and Humane Ai Pin reviews, the plans and products he’s launching with Ridge, and Marques’ process for making videos that get millions of views like Using Apple Vision Pro, Driving Tesla Cybertruck, and Reviewing Every iPhone ever.
Thank you to Parlay Studios for letting us film in your space, highly recommend them if you're filming near NYC/NJ area: https://www.parlaystudios.com/
Thank you to David Hausen and the team at Surreel films for doing an amazing job filming the interview: https://www.surreel.com/
Lastly, thank you to Sean, Marques, Jono, Alyssa, and the entire Ridge team as well as Jansen Baier, Dan Gillette, Drew The Director, Lumen Studios, Amanda Marcovitch, Steph Sisler, and everyone on our team for helping make this episode possible.
0:00 - 2:13 The Most Powerful Man in Tech 2:13 - 3:45 Inside MKBHD's Inbox & Deciding What To Review 3:45 - 6:28 Power, Responsibility & Conflicts of Interest 6:28 - 8:24 MKBHD’s Income Breakdown 8:24 - 9:22 Marques’ Advice For New YouTubers 9:22 - 12:24 Risks of Speaking Truth to Power 12:24 - 14:51 How does Marques produce so much? 14:51 - 19:10 Closer Look at MKBHD's Creative Process 19:10 - 23:30 How Marques Scripts His Videos 23:30 - 25:44 Most Expensive Videos 25:44 - 27:17 Where Marques Finds Inspiration 27:17 - 29:57 Science of MKBHD Thumbnails 29:57 - 31:20 Selling the MKBHD channel 31:20 - 33:33 Balancing YouTube & Personal Life (Cont.) 33:33 - 34:33 Favorite Productivity Apps 34:33 - 38:05 How MKBHD Use AI...Actually 38:05 - 41:14 If you were CEO... 41:14 - 43:02 The $1M Tweet 43:02 - 46:09 Why MKBHD Joined Ridge & Deal Specifics 46:09 - 49:15 Ripple Effect on other YouTubers 49:15 - 57:59 New Products, Content & Next Chapter
If you buy and have any questions on set up, feel free to comment or DM me.
-------- ABOUT JON:
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at YouTube, Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 700K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by CAA.
