The pandemic has upended the way people buy—online retail has soared as high-street shops and malls close. Brands are now racing to exploit one of the most important weapons in the battle for buyers: their customers’ data.
Read our special report on the future of shopping here: https://econ.st/2Q8XQC2
Read more of our business coverage: https://econ.st/2OsXUw2
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Has the “death of the supermarket” been exaggerated? https://econ.st/3eE38jb
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