IoT isn't dead, but it's been misunderstood. Why do so many IoT projects fail? The answer lies in solving real problems—not just showcasing shiny gadgets.
Discover the story behind the AWS IoT button, a simple device that sold 50,000 units in 30 minutes. The secret wasn’t the technology itself—it was understanding and meeting a real-world need.
Join Jinesh Varia, founder of Industrility, as he shares how this experience shaped his approach to IoT: focusing on outcomes and delivering true value for customers. Industrility leverages IoT and AI to transform machine manufacturers aftermarket operations.
Want to make IoT work for your business? Watch now to uncover the secrets to IoT success!
🔑 Key topics covered: The AWS IoT button success story Why IoT projects fail: the new shiny object syndrome How to deliver customer-focused IoT solutions
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00:00 Teaser 01:16 Introductions 04:06 Learning from Jeff Bezos' reaction to the AWS IoT button 09:06 The importance of focusing on customer's problems 13:16 The predictive maintenance itself is just noise: what's useful for operators is the information about what to do after they receive the alert 14:40 The inception of Industrility, a company focused on helping machine manufacturers transform their aftermarket operations 19:00 Demo 24:07 From Digital Twins to customer trust: business should drive technology, not the other way around 27:33 Call to action: Don't be IoT first, be business first
