Unifi SuperLink Gateway - Another IoT Standard?

The new SuperLink proprietary standard from Unifi is here and the Gateway is the first device using it. Do we need another standard though? And how could it look for home automation enthusiasts.
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SuperLink Gateway: https://store.ui.com/us/en/products/up-superlink?a_aid=LarsKlint
SuperLink FAQ: https://blog.ui.com/article/introducing-superlink
Merchandise store: https://lars-klint.creator-spring.com/

Become a member and get a free kitten:
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Music I use: Bensound
License code: JKJCQ7M6MDKKE9XX

Digital Transformation by Alex-Productions | https://onsound.eu/
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Rescue Me by LiQWYD | https://soundcloud.com/liqwyd/
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Midnight Stroll by Ghostrifter Official | https://soundcloud.com/ghostrifter-official
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Chapters:
0:00 The SuperLink standard
2:45 The SuperLink Gateway
3:27 Install
5:27 Features
6:41 More sensors and range
9:50 Sensor manager
12:04 Do we need another IoT standard?