Should I really be starting a SaaS company now? Yes! As long as you’re willing to listen to users, iterate quickly, and deliver value. Economic downturns offer an opportunity for ruthless focus on customer value. With no room for fluff, we can get to the heart of what people need and avoid fooling ourselves with the typical startup traps.
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building-- they care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.
About the Presenter Jake Levirne is the Sr. Director of Product for Developer Experience at DigitalOcean. He loves working with startups and helping build products that are simple, intuitive, and that get the job done. His personal mission is to help more people realize they can build anything they want.
